June 26th, 2019
Travis Scott and Reese’s Puffs Release $50 Limited Edition Cereal Box Travis Scott and General Mills recently collaborated to create “Cactus Jack x Reese’s Puffs” cereal boxes. Cactus Jack is the name of Scott’s record label, which he launched in March 2017. The limited edition packaging, designed by Scott himself, features an action figure version of the rapper eating the peanut butter cereal. It also features classic Cactus Jack graphics such as a cacti, lighting bolts and star doodles. A pop-up shop for the collaboration occurred in Paris on June 25, the day of the cereal’s online release. The shop featured limited edition cereal boxes, spoons, bowls and merchandise, which quickly sold out. The online store also sold out immediately, only 30 seconds after its launch. Scott’s team has confirmed that there are more special edition boxes to come, with the rest dropping throughout the year.