Blue Apron to Add Beyond Meat to Their Meal Kits

July 17th, 2019

Blue Apron to Add Beyond Meat to Their Meal Kits The plant-based meat substitute will begin appearing with the food service next month. The increase is welcoming for the meal delivery service, whose stock is down 90% since its 2017 IPO. Since its own IPO premiered in May, Beyond Meat's stock has soared nearly 600%. It rose another 2% after the report of the company's collaboration with Blue Apron. Blue Apron CEO Linda Kozlowski, via Reuters Blue Apron CEO Linda Kozlowski, via Reuters Recent data shows that the market value for plant-based goods is now at $4.5 billion. Over the past year, American retail sales have jumped 11%.